Pivot Park
Attract the next generation of life sciences tenants.
Helping Pivot Park identify promising companies before their next move, connect with future tenants earlier and turn their expansion plans into opportunities for campus growth.
The project at a glance.
For Pivot Park, growth means attracting companies that fit the campus and are ready for their next step. Bedrock Leverage delivered a working way to discover those businesses, understand why the timing may be right and organise follow-up towards a potential tenancy.
- Client
- Pivot Park
- Our role
- Lead discovery, agents and CRM
- Project period
- 3 months
- Status
- Operational
Find future tenants at the right moment.
Attracting new tenants starts with knowing which companies could benefit from a place at Pivot Park. Fit matters, but timing matters too. New funding, team expansion or patent activity can point to a business entering a new phase. The challenge was to find those companies and recognise when a conversation about their future could be relevant.
Look for the signs of a company’s next move.
Bedrock Leverage built discovery around the tenant profile and the signals that could indicate a need to expand. Agents research information across the internet and bring relevant findings together. Personalised feeds make that research useful to individual employees, helping them focus on companies worth investigating.
Turn market knowledge into relevant conversations.
The team can see a prospective tenant alongside the developments that make contact relevant. Workspaces keep that context accessible, while the CRM provides a place to organise follow-up. Optional outreach supports the next step when appropriate. The purpose is to help the team approach a company with a reason to talk about its plans.
A system for pursuing campus growth.
Delivered in three months, the system is operational and connects market research with tenant prospecting and follow-up. Pivot Park can use company fit and growth signals together to prioritise potential tenants. This creates a practical foundation for earlier conversations about expansion and a more focused approach to attracting companies to the campus.
Build relationships around expansion plans.
The next step is to learn which signals lead to relevant tenant conversations and refine the search accordingly. Following those opportunities through the CRM can help connect research to relationship building, keeping the focus on companies whose next stage of growth could take place at Pivot Park.
Who could become your next customer?
In 60 minutes, we explore your workflow and identify opportunities worth investigating. You receive a concise written recap and our recommended next step.